Hackett’s latest campaign, designed to showcase their superb AW13 collection, is titled ‘The Leading Man’. It stars legendary actor Pierce Brosnan as the new face of the brand, with Terry O’Neil the genius behind the lens. This newly formed creative pairing manages to capture an effortless, natural charisma that lends itself well to the idea of a ‘leading man’.
Combining Brosnan’s signature big screen character as the successful risk taker – epitomised by his leading roles in a quartet of James Bond films as well as the Thomas Crown Affair – and O’Neil’s vast experience shooting stalwarts like Frank Sinatra and fellow Bond hero Sean Connery, the result is a set of seven timeless cinematic images with a 1960s twist.