Michael Kors is a fashion house with a heart. The brand has teamed up with the United Nations World Food Programme this month to help tackle global hunger with an incredible campaign.
For the entire month, Michael Kors is championing World Food Day – which takes place on 16 October – by giving away a bunch of fabulous Watch Hunger Stop t-shirts outside six stores in five major cities. In New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong, those lucky enough to get a tee will be able to have their picture taken in a photo booth, which will then be streamed on New York's Times Square billboards and on WatchHungerStop.com.
Not only that, but our favourite watch designer has also launched a new 100 Series watch (unveiled by Halle Berry in April), and when one of us purchases the special-edition accessory, 100 children in a hunger-stricken area receive a nutritious meal. Yep. ONE HUNDRED. And it's already happening.
Michael tells us: 'The response to Watch Hunger Stop has been amazing. We delivered one and a half million meals to children in less than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem. Donate, volunteer, talk, text, tweet – really, everyone can be an ambassador.'
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