Monday 14 October 2013

10 hot South Korean fashion brands

South Korea's latest fast fashion brand 8seconds is Samsung's answer to Uniqlo and Zara. Its latest ad campaign stars Sohee of the Wonder Girls, one of the most fashionable young stars in the country.

The brand has foreign shoppers in mind -- the "8" in the name is meant to appeal to the Chinese consumer. Eight is a favored number in Chinese culture.

Korean drama fans may recognize Beyond Closet brand design influences from the hit drama, "Boys Over Flowers."

Prints play a big part in street-inspired Lucky Chouette designs.

This season's MVIO's collection features a seaside palette -- white, sand, lovat, pastel-hued blues -- cuffed pant legs and ultra-slim fits.
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